Today the pokemon company announced that they will be giving away a 150 “I Love Pikachu” DS Lites (not in stores). These special models are basically the Ceramic White color with images of Pikachu.
To enter you must go to the I Love Pokemon Club Web site and enter (can’t find the right link but I believe this is it) via mobile phone or PC. 100 units go to the PC entrants and 50 to the mobile phone users.
Could be for Japan only.